FLOWE(RED); "The Most Thoughtful Flowers You Will Ever Buy"

Stuck for ideas for mother's day?

An estimated 22.5 million people are living with HIV in Sub-Saharan Africa.

When you buy these flowers by FLOWE(RED) (a scheme set up by the RED™ charity that has teamed up with many iconic brands such as Nike, Starbucks and Emporio Armani) all profits of sales go to the Global Fund to help eliminate AIDS in the continent.

Not only this, but many of the flowers are ethically soruced from Africa - giving the people that this charity helps a way of making a living too.

This is a brilliant idea for helping those living with AIDS in less developed countries such as Africa - I think schemes like this could make a difference around the whole world.
What do you think?

http://www.flowered.com/